LEX by Nemiroff in the Media: A Look at Its Public Appearances and Awards

LEX by Nemiroff has rapidly gained international attention as a bold reimagining of ultra-premium vodka, blending Ukrainian heritage with cutting-edge production techniques and a compelling brand philosophy.​

Launched in October 2023 at the TFWA World Exhibition & Conference in Cannes, LEX by Nemiroff is the result of nearly three years of development and over 100 tastings. Its creation involved 13 filtration stages, including silver, platinum, shungite, and amber, enhancing its clarity, smoothness, and golden hue. The vodka is crafted from wheat sourced in Ukraine’s Podilia region, local spring water, honey from regional apiaries, and linden flowers, offering a velvety texture with biscuity undertones and a balanced finish The bottle itself is a work of art, produced in France by Saverglass and assembled by hand in Ukraine, reflecting a commitment to quality and craftsmanship. Its design is intended to be repurposed as a decanter, aligning with sustainability efforts. 

At its Cannes launch, LEX introduced its “Freedom to Be” philosophy, aiming to challenge traditional vodka conventions and appeal to a modern, discerning audience. The event featured an immersive experience with mirrored spheres and towers, creating a dynamic environment that encouraged guests to view the world from new perspectives. The launch also celebrated Ukrainian culture, with a performance by Maryna Krut, a musical innovator blending soul with traditional Ukrainian instruments. 

Following its debut, LEX by Nemiroff has made significant strides in global markets. In December 2024, it launched at Brussels Airport in partnership with Lagardère Travel Retail, marking its first entry into the Belgian market and strengthening its presence in European travel retail. Following this, in April 2025, LEX by Nemiroff has made its debut in Gebr Heinemann outlets with activations in Hamburg and Dusseldorf. 

The brand's strategic focus on travel retail and duty-free channels has facilitated its introduction to international audiences, with plans for broader distribution in key markets. This approach underscores Nemiroff's commitment to redefining the ultra-premium vodka experience and establishing LEX as a global contender in the spirits industry.​

LEX by Nemiroff: A Golden Triumph in the Spirits Industry

LEX by Nemiroff has once again affirmed its elite status in the global spirits industry, earning multiple prestigious accolades in 2023 that highlight not only its exceptional taste and quality but also its refined design and brand excellence. These awards serve as a testament to the craftsmanship, heritage, and innovation that define the Nemiroff name.

The brand was awarded Gold in the Global Luxury Masters 2023, a recognition granted by The Spirits Business to the most premium and luxurious spirits across the globe. This honor places LEX by Nemiroff among the world's most distinguished high-end beverages, underscoring its excellence in taste, composition, and presentation. The Global Luxury Masters is known for its rigorous blind tastings and high standards, making this award a clear reflection of superior quality.

In addition, LEX by Nemiroff claimed Gold in the DBSB Autumn Tasting 2023, organized by The Drinks Business & The Spirits Business. This tasting event is highly respected in the industry, focusing on the sensory evaluation of spirits by experienced judges. Achieving gold in such a setting demonstrates that LEX not only boasts a luxurious image but also delivers an outstanding flavor profile appreciated by professionals and connoisseurs alike.

Finally, the brand was honored with Gold in the Global Spirits Design Masters 2023, another prestigious award from The Spirits Business. This category celebrates aesthetic brilliance and innovative packaging in the spirits market. Winning this title confirms that LEX by Nemiroff is not only a triumph of flavor but also a work of visual artistry, appealing to consumers who value sophistication in both substance and style.

Collectively, these awards elevate LEX by Nemiroff as a benchmark for luxury, taste, and design in the modern spirits landscape. They reinforce the brand’s position as a global leader and a symbol of excellence born from centuries of Ukrainian distilling tradition.

LEX by Nemiroff is the ultra-premium expression of over 150 years of Ukrainian distilling heritage. Crafted from the finest grain alcohol and pure artesian water, it undergoes additional purification to achieve exceptional smoothness and depth. The brand embodies modern sophistication through clean design, subtle complexity, and a philosophy of quiet luxury. LEX by Nemiroff has earned global recognition through high-profile launches, cultural collaborations, and features in leading media. It’s more than a drink—it’s a curated experience for those who value precision, elegance, and authenticity.

LEX by Nemiroff has significantly elevated its brand presence through strategic partnerships and high-profile sponsorships, aligning with global events that resonate with its ultra-premium positioning.

LEX by Nemiroff continues to cement its status as a symbol of refined luxury through carefully curated public appearances and high-profile media collaborations. Its recent launch in Almaty, orchestrated by London-based Keller PR & Events, garnered attention across lifestyle and business platforms, reinforcing the brand’s global aspirations. The event's creative partnership with Esquire Kazakhstan and the innovative LEX FM live radio concept highlighted the vodka’s alignment with contemporary culture, art, and design. Coverage in top-tier publications emphasized by LEX by Nemiroff unique blend of craftsmanship, elegance, and modern identity. With each appearance, LEX by Nemiroff not only showcases its product but also sets a new standard for an ultra-premium brand storytelling in the public eye.

In October 2023, LEX by Nemiroff made a striking debut at the TFWA World Exhibition & Conference in Cannes. The launch event at the JW Marriott rooftop featured an immersive installation of mirrored spheres and towers, crafted by a Ukrainian art director to symbolize the brand's "Freedom to Be" philosophy. A highlight of the evening was a performance by Maryna Krut, a Ukrainian artist blending soul with traditional instruments, underscoring the brand's cultural heritage. 

Demonstrating its commitment to global brand visibility, Nemiroff has secured partnerships with several prominent UK football clubs. In November 2024, the brand announced collaborations with West Ham United, Everton, and Fulham FC. These partnerships include brand visibility at stadiums, on digital platforms, and in fan zones, aiming to engage a diverse audience and enhance brand recognition across the UK.

LEX by Nemiroff continues to make significant strides in the global spirits industry. Through its participation in international events, receipt of industry awards, and effective media strategies, the brand has established itself as a formidable player in the ultra-premium vodka market. As it continues to innovate and expand, LEX by Nemiroff is poised to further enhance its reputation and reach in the global marketplace.

Enjoy responsibly!